OpenAI has recently launched the GPT Store, where users can access custom AI assistants. Since the introduction of custom ‘GPTs’ two months ago, over three million custom assistants have been created by users. Now, builders can share their creations in the dedicated store, featuring assistants covering a wide array of topics such as art, research, programming, education, lifestyle, and more. Notable assistants highlighted by OpenAI include personal trail recommendations from AllTrails, academic paper searches with Consensus, coding skills expansion through Khan Academy’s Code Tutor, presentation design with Canva, and book recommendations from Books. Creating an assistant is described as simple and requires no coding knowledge. To share an assistant, builders need to make it accessible to ‘Anyone with the link’ and verify their profile.

To ensure compliance, OpenAI has introduced new usage policies and brand guidelines. A review system, combining human and automated checks, has been implemented before assistants are listed, and users can flag concerning content. Starting Q1 2024, OpenAI will pay qualifying US-based builders for user engagement with their assistants, with more details on payment criteria to be shared closer to the launch.

For enterprise users, OpenAI has introduced ChatGPT Team plans for teams of all sizes. These plans provide access to a private store section containing company-specific assistants published securely to their workspace. ChatGPT Enterprise customers will soon have admin controls for internal sharing and the ability to select which external assistants can be used by employees. As with all ChatGPT Team and Enterprise content, conversations are not used to improve OpenAI’s models. OpenAI aims to leverage the success of ChatGPT by providing new stores and revenue opportunities, incentivizing builders to create assistants that offer value to both consumers and enterprises.