Gamelight

Gamelight is a revolutionary AI platform designed to help mobile games acquire high-quality users at scale. It leverages advanced algorithms to analyze app usage data and users’ behavior, creating detailed user profiles based on gaming behavior and demographic data.

Key Features

• Self-Serve Dashboard: Allows easy access and control over your campaigns.
• AI Algorithm: Utilizes data to understand user gaming preferences and deliver personalized game recommendations.
• Reward Algorithm: Awards points to users based on gameplay duration, which can be exchanged for gift cards and vouchers, promoting loyalty and retention.
• Gamelight’s ROAS Algorithm: Analyzes various data points to identify users with the highest likelihood of making a purchase.

Targeting Capabilities

• Age & Gender Targeting: Reach the right demographics relevant to your game.
• Vertical Targeting: Acquire users who enjoy games from the same vertical as your game.
• Competitor Game Targeting: Target users that play your competitors’ games based on app ids.
• Lookalike Targeting: Create audiences & acquire users that are similar to your paying users.